small business marketing

I was asked recently for a podcast interview about what I thought would be an important trend for social media in 2024 and my answer was authenticity. Marketing and social media evolved rapidly in 2023, especially with the rise of AI. And… whether you like it or not AI is here to stay. But it … Read more

One of the questions I get asked a lot in my workshops and when training clients is for tips to improve Instagram engagement. One of the biggest problems is we can be so focused on growing our business, we sometimes forget that the main purpose of social media is to be social. People want to … Read more