Effective Email Marketing for your Business

Description

Effective Email Marketing for your Business – with Laura and Robyn

Are you ready to elevate your marketing game and see real results? Laura and Robyn, your expert mentors, believe that every business needs an email list as a safety net—because what would you do if your social media accounts were suddenly unavailable? But we also know that teamed with a great social strategy, email marketing can help you sell and convert followers to buyers.

Many businesses tell us they don’t know where to get started or struggle with knowing what to write about. That’s why they’ve created this exclusive in-person workshop to guide you every step of the way.

Workshop Details

• Full Price: £48
• Early Bird Price: £43 (available until [20/09/2026)
• When: Tuesday 14th April
• Where: Salty Olive, Unit 5, Elm’s Field Playground, Wokingham RG40 2FE
• Time: 10am – 1pm

Spaces are limited to ensure a personalised experience for every participant. Don’t miss this opportunity finally get your email marketing working for you.

Here’s what you’ll learn:

In this workshop, you’ll learn proven strategies and practical steps to:

1. Start and Plan Email Marketing Campaigns
   • Discover how to craft compelling email campaigns that resonate with your audience.
   • Learn how to seamlessly link your email marketing efforts with your social media strategy for maximum impact.
2. The Importance of a Welcome Programme
   • Understand why first impressions matter in email marketing.
   • Design a welcome sequence that nurtures trust and converts leads into loyal customers.
3. Create a Simple and Effective Lead Magnet
   • Get step-by-step guidance on creating a lead magnet that your audience can’t resist.
   • Drive sign-ups and grow your email list with ease.

Who’s this for?

Small business owners who want to build an email list but don’t know where to start. Maybe you’re struggling with finding ideas for what to write in your emails or are looking for a way to connect with your audience beyond social media. You’re aware of the need for a reliable marketing strategy that continues to work, even as social platforms change but need some support to get there.

What’s in it for you?

• Get Expert Guidance: Work directly with experienced mentors who understand the challenges of growing a business.
• Hands-On Learning: This is not just another seminar. You’ll leave with real, actionable plans tailored to your business.
• Connect with Like-Minded Entrepreneurs: Build relationships, share ideas, and grow your network.

Don’t take our word for it, check out these rave reviews for our previous email workshop:

“The workshop has really helped me move my business forward. I was so stuck with how I would send emails to my clients and different ways of communicating rather the social media and this really help. I now send monthly email with what events, workshops and offers I have run of my clients. I also know that I am getting more interest because I now send a email” – Leanne

“Any workshop with Robyn or Laura is guaranteed to be amazing and together they make an awesome duo! There was so much useful, easy to follow information packed into a few hours and of course, they made it fun too. Would definitely recommend this course to anyone ready to dip their toe into email marketing, and anyone with an email list already will find it really helpful too.” – Susan

“What an information packed, super valuable workshop. I already had a newsletter in place but I learnt so much more from these knowledgable ladies in just two hours! Absolutely changed my email game. Worth every penny and more..” – Jo

“Amazing workshop!! Laura and Robyn are super knowledgeable and have so much experience behind them both, they make a power duo! They covered so many areas so clearly and even got us to do some practical activities that would help us later. Highly recommend their workshops! I will definitely be going to another.” – Christina

About Robyn and Laura

Laura Summers-Bates

Marketing Mentor, Social Media Expert and Pro-Blogger

Marketing Mentor, Social Media Expert and Pro-Blogger

Marketing Mentor and Social Media Expert

With over two decades of experience in the marketing realm, Laura has honed her craft both on the brand and agency side, collaborating with big industry names to elevate their online presence. For the past nine years, she’s passionately crafted captivating content as a professional blogger and content creator. Throughout her career, she has worked with some amazing large household names both in marketing and as a blogger. Such as Boots, Aldi, Yours Clothing, Principles, Mint Velvet, Cotton Traders, Very, The Oracle, The Lexicon and Natwest. She now manages multiple small business Instagram accounts and helps them make their socials a success. Beyond the glitz and glamour of big-name brands, Laura loves to empower small businesses to grow their business. Whether it’s through personalised training sessions, or insightful workshops, she’s committed to helping entrepreneurs unleash their full potential. She loves nothing more than to see people grow and their business with it.

Connect with her on Instagram: @laura_summers

Robyn Nixon

Entrepreneur, Small Business Mentor

Robyn is the owner and former owner of the popular Robyn’s Nest cafes in Warfield and The Business Nest Networking events. She is also a small business mentor, something she is madly passionate about, especially when it comes to inspiring the younger generation. Turning a passion into profit, developing an idea into a business model or tackling how to scale are all challenges she’s overcome, and believes you can too. She serves up a shot of inspiration alongside every cappuccino. Fancy one with yours?

Connect with her on Instagram: @thebusinessnest