Little Muddy Boots

Portfolio

Marketing Strategy & Social Media Marketing

About the business

Little Muddy Boots offers outdoor activity classes for children, and I had the pleasure of working with them for over two years. Without an in-house Head of Marketing, I helped implement a comprehensive marketing strategy that spans social media, email marketing, franchisee recruitment, and the launch of new locations.

The Transformation

Some of the key projects we’ve collaborated on include: 

Developing a cohesive social media strategy to engage and grow their community
Conducting training and workshops for franchisee owners
Securing high-level partnerships with shopping centres and well-known brands to expand their reach
Setting up automated email sequences and lead magnet
Leading a partnership with a shopping centre that resulted in a prestigious Green Apple Award

Together, we’ve built a strong marketing foundation to support Little Muddy Boots’ continued growth and impact.

“Laura has been a huge asset to Little Muddy Boots. She is highly professional and creative with a broad knowledge of marketing strategy. She has helped us to grow the brand on social media, expand to new sites and secure some fantastic collaborations. With Laura’s support we have been able to secure high value commercial partnerships that have been hugely successful and exciting for the business. She knows what she’s talking about and is passionate about her work and helping small businesses to thrive.”