regular Marketing Mentoring & Strategy
Not every small business is ready to outsource its marketing or hire an in-house Marketing Director. But that doesn’t mean you should have to figure everything out on your own.
That’s where I come in.
Think of me as your Marketing Director you can access when you need one. Someone experienced to bounce ideas off, help you make decisions, challenge your thinking and make sure you’re focusing your time and energy in the right places.
Whether you’re feeling stuck with your marketing, have far too many ideas and don’t know which ones to pursue, or simply want an experienced person in your corner, my Marketing Mentoring and Strategy sessions give you practical, down-to-earth support that’s tailored to your business.
Expert marketing support, without needing a full-time Marketing Director
Monthly Marketing Mentoring
My most popular option is ongoing monthly support.
We’ll meet online for a dedicated 1:1 strategy session each month and use that time for whatever your business needs most.
One month we might map out your marketing for the next quarter. The next we could plan a lead magnet, review your website or work through your email strategy.
There’s no rigid programme to follow because your business doesn’t need exactly the same thing every month.
Recent sessions with clients have included:
- Planning a month’s social media content
- Creating a welcome email programme
- Reviewing a website and identifying ways to improve the customer journey and increase sales
- Planning lead magnets
- Developing ideas for face-to-face events
- Reviewing email campaigns to understand what’s working and what isn’t
- Planning launches and promotions
- Exploring collaborations and partnership opportunities
- Working through new business and marketing ideas
Sometimes you need strategy. Sometimes you need feedback. And sometimes you just need someone knowledgeable to say give you a second opinion and way forward.
That’s exactly what these sessions are for.
Want more support between our sessions?
If you’d like a little more accountability, you can add weekly Slack support to your monthly mentoring.
This gives you access to me between our calls for those questions that inevitably crop up once you start putting your plans into action.
You can use it to ask a quick question, get feedback on something you’re working on, sense-check an idea or simply have someone keep you accountable to the goals we agreed in our session.
It’s particularly useful if you have a tendency to leave a strategy session full of enthusiasm… and then get distracted by everything else happening in your business!
I’ll help you keep moving forward rather than letting those lovely plans disappear into a notebook somewhere.
This isn't about giving you more marketing to do
Quite the opposite.
One of the biggest challenges I see with small business marketing is trying to do everything.
Every platform. Every trend. Every new idea someone tells you that you should be doing.
Good marketing isn’t about doing more. It’s about understanding what you’re trying to achieve and choosing the right activities to get you there.
My role is to help you cut through the noise, make confident decisions and focus on the things that are actually going to move your business forward.
Big-brand marketing experience, made accessible for small businesses
I’ve spent over 20 years working in marketing, across digital marketing, eCommerce, CRM, email marketing, social media and content.
I’ve managed campaigns, teams and marketing strategies, and now I bring that experience to small businesses in a way that’s practical, friendly and completely jargon-free.
You don’t need a huge marketing department to make good marketing decisions.
Sometimes you just need an experienced Marketing Director in your corner.
Choose the support that works for you
Monthly Marketing Mentoring – £150 per month
A dedicated monthly 1:1 strategy session where we can plan, problem-solve, review and work through whatever your marketing needs right now.
Monthly Marketing Mentoring + Weekly Slack Support – £250 per month
Your monthly strategy session plus weekly access to me on Slack for feedback, questions and accountability between our calls.