Do You Have Brand Words?
In the noisy world of marketing and social media, defining your brand is more important than ever. Who are you? What do you stand for? There may be dozens of businesses offering the same products or services in your area, but there’s only one YOU. And that’s your secret weapon.
7 Mistakes You’re Making with Your Instagram Reels
Instagram reels are still the biggest way to grow your account and reach non-followers. They are also my favourite type of content to create for both myself and my clients. But I know that not everybody feels the same. If you are struggling with your reels, there are probably a few simple mistakes you are […]
Why Authenticity is the Social Media Trend of 2024
I was asked recently for a podcast interview about what I thought would be an important trend for social media in 2024 and my answer was authenticity. Marketing and social media evolved rapidly in 2023, especially with the rise of AI. And… whether you like it or not AI is here to stay. But it […]
5 Tips to Improve Your Instagram Engagement
One of the questions I get asked a lot in my workshops and when training clients is for tips to improve Instagram engagement. One of the biggest problems is we can be so focused on growing our business, we sometimes forget that the main purpose of social media is to be social. People want to […]
