email marketing management
Social media is brilliant for helping new people discover your business. But you don’t own your social media audience, and you can’t rely on an algorithm to make sure they see what you have to say.
That’s why I’m such a big believer in email marketing.
Your email list gives you the opportunity to build a relationship with the people who’ve already shown an interest in what you do. You can nurture that relationship, stay front of mind and, when the time is right, turn subscribers into customers.
The problem? For many small businesses, email marketing is one of those jobs that constantly slips to the bottom of the to-do list.
That's where my team and i come in
Whether you want me to take your regular email marketing off your hands completely or help you put the right foundations in place, I can create an email strategy that feels manageable, consistent and, most importantly, works for your business.
Regular Email Marketing Management
You know you should be emailing your list regularly…
But somehow another month has passed and you haven’t sent anything.
I can take care of your regular email marketing for you, from planning what we’re going to talk about to writing, designing and scheduling your campaigns.
We’ll make sure your emails aren’t being sent just for the sake of it. They’ll have a purpose and work alongside everything else happening in your business, from your social media and launches to events, promotions and wider marketing activity.
lead magnet creation
Want to grow your email list? Give people a really good reason to join it.
A lead magnet is a useful piece of free content that your ideal customer genuinely wants. Whether that’s a guide, checklist, template, mini-training or another valuable resource.
But creating a lead magnet isn’t just about designing a pretty PDF.
We need to think about who you want on your list, what they need help with and how your lead magnet connects naturally to the products or services you eventually want them to buy.
I can help you develop the idea, plan the content and messaging, create the lead magnet and think about what happens after someone downloads it.
Because getting someone onto your email list is only the beginning.
welcome email programmes
Someone has just subscribed to your list.
Right now, they’re probably more interested in your business than they’re ever going to be.
Please don’t send them one automated “Thanks for subscribing!” email and then disappear for three months.
A welcome programme gives you the opportunity to introduce yourself properly, share your story, build trust and help your new subscriber understand how you can help them.
I’ll help you plan and create a welcome sequence that nurtures new subscribers automatically.
That could include:
- Introducing you and your business
- Delivering your lead magnet
- Sharing useful advice and expertise
- Telling your brand story
- Answering common questions or objections
- Introducing your products or services
- Encouraging subscribers to take their next step
Once it’s set up, your welcome programme can do all of that automatically every time someone new joins your list.
email marketing strategy
Maybe you’re already sending emails, but you’re not really sure whether they’re doing anything.
Perhaps your list isn’t growing, your open and click rates have dropped, or you simply feel like you’re sending emails without a clear plan.
I can take a look at what you’re currently doing and help you work out what needs to change.
We’ll look at your audience, your customer journey, your existing campaigns and automations, how you’re growing your list and how email fits into your wider marketing.
Then we’ll create a clear strategy for what happens next.
No staring at a blank screen wondering what on earth to write.
Just a clear plan for how you’re going to use email to build relationships and support your business goals.
ready to give your email marketing some love?
Whether you need someone to take your regular campaigns off your hands, want to finally create that lead magnet you’ve been talking about for months, or need a welcome sequence that nurtures new subscribers while you get on with running your business, I’d love to help.