Effective Email Marketing for your Business – 24th February

Description

Effective Email Marketing for your Business – with Laura and Robyn

Are you ready to elevate your marketing game and see real results? Laura and Robyn, your expert mentors, believe that every business needs an email list as a safety net—because what would you do if your social media accounts were suddenly unavailable? But we also know that teamed with a great social strategy, email marketing can help you sell and convert followers to buyers.

Many businesses tell us they don’t know where to get started or struggle with knowing what to write about. That’s why they’ve created this exclusive in-person workshop to guide you every step of the way.

Workshop Details

• Full Price: £40
• Early Bird Price: £35 (available until [16/01/2025)
• When: Monday 24th Feb
• Where: Jennetts Park Community Centre, 1 Tawny Owl Square, Bracknell RG12 8EB (Plenty of free parking!)
• Time: 9.45-11.45

Spaces are limited to ensure a personalised experience for every participant. Don’t miss this opportunity finally get your email marketing working for you.

Here’s what you’ll learn:

In this workshop, you’ll learn proven strategies and practical steps to:

1. Start and Plan Email Marketing Campaigns
   • Discover how to craft compelling email campaigns that resonate with your audience.
   • Learn how to seamlessly link your email marketing efforts with your social media strategy for maximum impact.
2. The Importance of a Welcome Programme
   • Understand why first impressions matter in email marketing.
   • Design a welcome sequence that nurtures trust and converts leads into loyal customers.
3. Create a Simple and Effective Lead Magnet
   • Get step-by-step guidance on creating a lead magnet that your audience can’t resist.
   • Drive sign-ups and grow your email list with ease.

Who’s this for?

Small business owners who want to build an email list but don’t know where to start. Maybe you’re struggling with finding ideas for what to write in your emails or are looking for a way to connect with your audience beyond social media. You’re aware of the need for a reliable marketing strategy that continues to work, even as social platforms change but need some support to get there.

What’s in it for you?

• Get Expert Guidance: Work directly with experienced mentors who understand the challenges of growing a business.
• Hands-On Learning: This is not just another seminar. You’ll leave with real, actionable plans tailored to your business.
• Connect with Like-Minded Entrepreneurs: Build relationships, share ideas, and grow your network.

Don’t take our word for it, check out these rave reviews for our previous workshops:

‘I learnt so much in 2 hours, thank you. I met some interesting female business owners, some just starting out and some like me, who’ve been in business many years who wanted to learn how to use Instagram, to enhance our business by showing our credibility and expertise. Both Laura and Robyn gave practical advice, with simple instructions and the reasons for why. And yes, I’m implementing as and when I can!’ Sally Rule (for our Instagram for Business Workshop)

‘I attended the Reels – Social media workshop. It was a relaxed and friendly session with some really great tips on how to make Reels. Laura and Robyn really are experts in this field. I would highly recommend this workshop to anyone who wants to up their reel game.’ – Nina Bailey, Wokingham Rocks (Reels Workshop)

‘Brilliant training. Laura and Robyn were great hosts and learned so much about Reels. It was very informative and they helped a lot. I would recommend them to anyone who would like to know more and how to do reels for the business. You will leave feeling a little more confident and wanting to give it a go.’ – Ellie Robertson (Reels Workshop)

It was such helpful training, where the session was really practical and based on exactly what the audience wanted to be taught. It was engaging at all times and I felt completely inspired and empowered! It is so kind of Laura and Robyn to share their tips and tricks with us, they have worked for years and years to build a strong brand image and reputation and their experience is clear. Thank you for the session, I can’t wait for the next one and to learn more from such lovely, supportive ladies.’ – Emily. Lead Tutor, Founder and Director. Smart Choice Tutors

Laura and Robyn make the best double act-two powerhouses coming together to share so much information in a way that was relevant to my business, easy to understand and easy to implement. Since taking onboard their strategy, my Instagram account has reached phenomenally more people, gaining me more followers, more interactions and given me the confidence to try new things. Thank you both for such a fun, enjoyable and interesting evening! – Susan Bett (Instagram for Business Workshop)

The social media evening by Laura and Robyn on reels was interactive, informative and most importantly fun. I left the session with plenty of practical tips as well as lots of ideas and advice. They clearly know what they are talking about and I am looking forward to their next session. – Michelle Brown, The Baby Sleep Experts (Reels Workshop)

About Robyn and Laura

Laura Summers-Bates

Marketing Mentor, Social Media Expert and Pro-Blogger

Marketing Mentor, Social Media Expert and Pro-Blogger

With over 20 years of experience in marketing, Laura has honed her skills working on both the brand and agency sides with some of the UK’s biggest names, including Boots, Aldi, Yours Clothing, Mint Velvet, Natwest, and more. For the past 9+ years, she has also built a career as a professional blogger and content creator, sharing her expertise in digital marketing and social media.

Laura specialises in helping small businesses elevate their online presence through tailored marketing strategies, social media management, and content creation. Passionate about empowering entrepreneurs, she offers 1-2-1 training, dynamic workshops, and hands-on strategy sessions that inspire growth and confidence. She also absolutely loves a reel. Laura believes in pushing people out of their comfort zones to unlock their true potential, and she loves nothing more than watching businesses and individuals flourish as a result.

Connect with her on Instagram: @laura_summers

Robyn Nixon

Entrepreneur, Small Business Mentor

Robyn is the creative force behind the beloved Robyn’s Nest café in Warfield and The Business Nest Networking Events. Her passion for small business mentorship runs deep. She’s on a mission to inspire the next generation of entrepreneurs, guiding them through challenges like turning a passion into a profitable business and scaling up successfully. With first-hand experience overcoming these hurdles, Robyn believes you can too.

Her mentorship approach blends practicality with inspiration, often sharing her own journey of triumphs and lessons learned. Whether you’re enjoying one of her famous cappuccinos or seeking advice on your next big move, Robyn’s wisdom is always served with a smile. Ready for your shot of motivation?

Connect with her on Instagram: @thebusinessnest @robynsnestcafes