An Introduction to Email Marketing Online Workshop


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An Introduction to Email Marketing

Do you know you should have an email marketing list, but just don’t know how to go about it? Are you a small business owner or small business owner who wants to know the simplest way to run email campaigns that work, inspire loyalty and don’t take up hours of your time? Then this workshop is for you.

This is an introduction to email marketing, and the aim of the workshop is for you to come away understanding how you can create and run email campaigns that work for you.

What You Will Learn

  • How to create an email list without a website
  • How to simply import email subscribers from your website if you have one
  • What a landing page is and why you need one (it’s not for airplanes!)
  • Free and low-cost tools you can use
  • What content you should include
  • How to plan your campaigns
  • How often you should send out campaigns


When? Wednesday 29th November 10-11.15am

Where? Online Zoom, which will be recorded for playback if you cannot make the date

Who’s It For?

The training is aimed at small business owners and influencers who want to learn how to use email marketing to grow their businesses.

About Laura

Laura Summers-Bates

Marketing Mentor, Social Media Expert and Pro-Blogger

Laura has worked for over 20+ years working in marketing. She has worked both brand and agency side working with well-known brands to improve their online marketing. She has been a professional blogger and content creator for 8+ years.

Throughout her career, she has worked with some amazing large household names both in marketing and as a blogger. Such as Boots, Aldi, Yours Clothing, Principles, Mint Velvet, Cotton Traders, Very, The Oracle, The Lexicon and Natwest.

Laura works with small businesses to improve their marketing, helping them with training, workshops and strategy. She is passionate about empowering and encouraging people to become their best selves. To be brave and step outside of their comfort zones, because that is where the good stuff happens. She loves nothing more than to see people grow and their business with it. Connect with her on Instagram: @laura_summers

Reviews for Laura’s Work

Laura is fantastic. Not only is she a warm and welcoming person, but she really knows her stuff when it comes to Reels. She went above and beyond for me and I would urge anyone needing reels training to book her up! I can’t wait to work with her again! Thank you so much Laura. – Sarah Gilbert, Digital Marketing Consultant

“If you’re a small business owner seeking to level up your marketing game, Laura Summers is the expert you need in your corner. She seamlessly bridges the gap between corporate expertise and small business needs, and her passion for helping others succeed is both inspiring and invaluable.” – Robyn Nixon, Entrepreneur

“Laura recently delivered social media training for our small team of franchisees. It was brilliant. She provided clear steps to follow, showcased the accounts to follow and the trends to jump on in 2023. She also motivated the team to create reels there and then which gave even our more reserved/ reluctant ones to get creative. I have noticed a fabulous boost in the team efforts on their accounts and will be booking more training very soon.” – Hannah Brewer, Founder – Little Muddy Boots


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