I was tasked with creating three user-generated reels and still images to highlight:
 • Late-night shopping
 • A day out in the centre
 • Gift inspiration This involved two on-location filming sessions featuring myself and my daughter. The videos were used across social media and in paid advertising campaigns to drive awareness and encourage visitors. The campaign was a success, with the reels achieving a five-figure reach and helping to position The Oracle as a must-visit destination during the holiday season.